Juneteenth 2021

2021 marks the 25th year that Utica has embraced America’s Juneteenth celebration. It was the year 1996. As then Executive Director of Corn Hill People United, Inc., Cassandra Harris-Lockwood engaged the board of directors to celebrate America’s freedom from slavery with a block party on South St.

This Juneteenth weekend falls on June 19th and commemorates the Galveston, Texas celebration. On that day in the year 1865 word finally reached the enslaved people of the most remote regions of the South that the Emancipation Proclamation two years prior had freed them from bondage. The celebrations of that day have been reenacted every year since then throughout the United States. The year 2020 marked the naming of Juneteenth as a national holiday.
Last year, as a result of the Covid pandemic, For The Good produced a powerful musical video featuring local talent at the Capitol Theater. It aired twice on WKTV-CBS, once on June 13th then again on June the 19th. This year, once again FTG will produce a musical tribute to honor America’s freedom from slavery at the MWPAI Theater for airing on Juneteenth. We will also participate in the live traditional outdoor celebration which takes place at Chancellor Park.
There is a sea change underway in America. The act of Supporting Black Business has been recognized as a critical component in addressing systemic racism in our country. At this pivotal moment in our history, your sponsorship dollars will make it possible to create a fitting tribute for Utica’s 25th Juneteenth celebration on its first year as a national holiday. Please be generous as your donation supports the self-sufficiency of the Black community and the ongoing educational and food security programs that our Study Buddy Club and Community Gardens provide. Thank you in advance for your support. The board of directors and staff of FTG.

Juneteenth 2021Silver Anniversary
Sponsorship Opportunities
Exclusive Overall Silver Anniversary Sponsorship $25,000 + Up
=Benefits negotiable=

Platinum $10,000 Sponsorship Benefits:

 Sponsor name listed in TV program as Platinum Partner sponsor
 Daily inclusion in to date radio commercial promotion
 First named inclusion in all press and social media mentions
 June advertisement in the Utica Phoenix newspaper and website
 Your Representative will have the opportunity to record a message

Gold $5,000 Sponsorship Benefits:

 Sponsor name listed in TV program as Patron Gold sponsor
 Daily inclusion in to date radio commercial promotion
 2nd named inclusion in all press and social media mentions
 June advertisement in the Utica Phoenix newspaper and website

 Your company and those present will be acknowledged at the event

Silver $2,500Sponsorship Benefits:

 Sponsor name listed in TV program as Benefactor Silver sponsor
 Daily inclusion in to date radio commercial promotion
 3rd named inclusion in all press and social media mentions
 June coverage in the Utica Phoenix newspaper and website
 Your company and those present will be acknowledged at the event

Bronze $1,000sponsorship Benefits: 

 Sponsor name listed in TV program as Partner Bronze sponsor
 Daily inclusion in to date radio commercial promotion
 4th named inclusion in all press and social media mentions
 June coverage in the Utica Phoenix newspaper and website
 Your company and those present will be acknowledged at the event

Copper $500Sponsorship Benefits: 

 Sponsor name listed in TV program as Partner sponsor
 Daily inclusion in to date radio commercial promotion
 named inclusion in all press and social media mentions
 Your company and those present will be acknowledged at the event