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MCM Taps Into Beauty With First-Ever Perfume

MCM has finally tapped into the world of fragrance. Dubbed the MCM Signature Fragrance Eau de Parfum, the perfume arrives in a bottle inspired by the label’s classic backpack.

“Emotion is the epicenter of all journeys and destinations. For MCM, a brand with a strong travel heritage, we wanted to conceptualize our DNA of mobility through a fragrance that captures the essence of discovery – from sentiment to scent,” MCM’s Creative Director Dirk Schönberger said in a press release. “Our consumer is not confined by rules, gender, boundaries or location — travel is their creative expression. The MCM fragrance joins them on their journey across imaginary, physical and digital domains.”

Infused with top notes of raspberry and apricot, this fragrance is ideal for those who love their sweet scents. Elsewhere, hand-picked jasmine is refined with clean woods and sheer Ambrox° Super. As a result, the perfume comes with a floral woody aroma. Other ingredients include white peony, violet leaf, white moss, vanilla and sandalwood.

Starting at $65 USD for the 30ml bottle, the MCM Signature Fragrance Eau de Parfum is now available to shop at MCM stores and online.


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