UTICA, NY – Uptown Theatre for Creative Arts (UTCA) is bringing movies back to the Uptown Theatre with “$2 Tuesdays” in the brand-new lobby cinema.
The movie series was the winning project, chosen by public vote, in The Community Foundation’s 2019 Community Choice Awards, arts and culture category, sponsored by the Bull Family Fund. In partnership with The Community Foundation’s donor-advised funds, its board of trustees, and the Rome Community Foundation to serve as category sponsors, a total of $85,000 was awarded through this year’s Community Choice Awards grantmaking program.
UTCA was awarded $10,000 to fund the weekly movie series, which will run for one year starting Tuesday, March 3. The grant funded the cost of projection and sound equipment to build a custom cinema in the theater’s lobby. “Since we took over the Uptown, everyone has been asking us when we would start showing movies again,” says Devin Mahoney, UTCA co-founder. “The main auditorium isn’t ready yet, but we didn’t want to keep the community waiting. So, we figured out a different way.”
The new lobby cinema can seat an audience of 45. “We were inspired by indie cinemas around the country in designing the layout. It’s unique, it’s cozy. It feels like watching a movie with a big group of friends, but with high-quality picture and sound,” explains co-founder Briana Mahoney.
Movies will run every Tuesday at 7:00 p.m., with doors opening at 6:30. The cost of admission is a $2 suggested donation. Seating is first come, first served. The first film is a comedy classic, and fan favorite, Monty Python and the Holy Grail on March 3. Following that will be Knives Out on March 10, Strange Brew on March 17, Uncut Gems on March 24, and Booksmart on March 31. The series will feature a mix of new movies and modern classics. Listings of upcoming movies can be found at utcany.org, and on UTCA’s Facebook page.
UTCA was established to set the stage for creativity by educating, entertaining, and inspiring the community, and to restore the Uptown as the regional magnet for a thriving creative scene that connects people through their shared passion for arts and entertainment.