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Students to call on vaping companies to stop deceiving the public and marketing to youth on #QuitLying Day

Utica, January 16, 2020 — The American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, along with Whitesboro Central School District are hosting #QuitLying Day on January 16th that will give students the opportunity to demand accountability by e-cigarette companies for spending millions marketing products directly to youth.

The number of teens who vape has more than doubled in just the past two years, to 5 million, according to the 2019 National Youth Tobacco Survey. More than 1 in 4 high school students report vaping.

In addition, e-cigarettes can contain unusually high levels of nicotine – in fact, one e-cigarette pod can contain at least as much nicotine as an entire pack of cigarettes. Youth who vape are particularly susceptible to nicotine addiction, which rewires the developing brain.

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