On Wednesday, March 13th from 7 pm to 9 pm in Oneonta, NY, the Center for Agricultural
Development and Entrepreneurship (CADE) and SUNY Cobleskill will offer a free workshop for farms and food businesses on social media and digital marketing. The workshop is part of a 2019 Farm and Food Business Incubator Workshop series covering essential topics in business planning and management. Jim Manning, Senior Program Manager at CADE, notes: “It has never been easier to get your farm or food business online; the flip side is that your customers are overwhelmed with digital and social media and are going to tune you out unless you can find ways to cut through the clutter.” Lisa Wisely of Blue Spark Creative Services, a boutique full-service marketing agency in Delhi with a concentration on digital and social media, will help attendees develop approaches to online marketing that balance a reasonable investment of your time with the substantial rewards that come from building a positive online relationship with existing and potential customers. The workshop will focus on a variety of digital tools that any business could use including affordable website platforms, social media tools, cost-effective online advertising as well as a
host of free or low-cost digital tools that a new or growing company could use to speak to your potential customers. Lisa will discuss photo and editing tools, collaboration tools and look at best methods to host, distribute and grow email newsletters and communications.
For more than 25 years, CADE has been working to increase the number and diversity of
successful farm enterprises in New York. SUNY Cobleskill is one of the leading agricultural
colleges in the Northeast and is the home of new farm and food business incubation facilities including commercial kitchens and licensed dairy and meat processing facilities. (Read more about SUNY Cobleskill and “The Food Campus” here.)The Farm and Food Business Incubator (FFBI) is a partnership between CADE and SUNY
Cobleskill launched in 2016 and is a New York State certified business incubator designated by NYSTAR. The workshop series is part of a unique array of business development services FFBI offers to agribusinesses, farm and food business entrepreneurs, and beginning farmers seeking to develop or expand their operations. The workshop will be held at CADE’s Oneonta office location at 189 Main Street, 5th Floor, Oneonta, NY 13820.
To register or to request more information, email Jim Manning at jim@cadefarms.org or call
(607) 433-2545. Sign up for our mailing list to stay informed about our workshop series and other CADE activities. The Center for Agricultural Development and Entrepreneurship (CADE) is a 501(c)3, not-for-profit organization whose mission is to increase the number and diversity of successful farm enterprises and related businesses in upstate New York. CADE seeks to build a vibrant food system in which locally owned agricultural businesses thrive and consumers are nourished by healthy, sustainably produced food.
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